Graphics Stick
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Graphics Stick
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 Sony VAIO 173 Laptop VPC EJ16FX B 4GB HD 640GB HDD 21 Ghz Blu Ray Disc NEW  US $650.00 |  Toshiba Qosmio X505 Q8100X Laptop Notebook 184 Intel i5 Nividia GeForce 460M US $936.99 |
 HP laptop computer dv7 1232nr US $125.00 |  ASUS Republic of Gamers G74SX AH71 173 Inch Gaming Laptop Black US $1,699.00 |
 HP Pavilion dv4 2155dx Entertainment Intel Core i3 320GB HDD 4GB DDR3 US $315.00 |  Gateway ML 3109 PC Vista Laptop 2 GB RAM 141 LCD WiFi CDRW DVD Combo Drive US $129.95 |
 Dell Latitude D600 18Ghz 512mb 60GB DVDRW Burner XPPro SP3 OfficePro WiFi US $219.99 |  Gateway NV53A52u 156in Laptop P540 24GHz 4GB 500GB US $355.00 |
 HP MINI 210 1171NR INTEL ATOM N455 166GHz 1GB 250GB WEBCAM WLAN 101 LED W7 US $222.50 |  Dell Inspiron 14R N4010 Notebook Laptop i3 380M 253Ghz 2GB Ram 250 GB Harddrive US $305.00 |
 Dell Inspiron Red 14R N4010 Notebook Laptop i3 380M 253Ghz 2GB RAM 250 GB HD US $310.00 |  HP EliteBook 8530p 253GHz Intel Core 2 Duo DVDRW DL 15 WXGA WiFi Web Cam US $255.00 |
 Dell Inspiron N7110 i5 2430M 30 GHz 8GB 640GB DVD RW WIN7 WebCam US $629.00 |  Wacom Penabled digitizer Fujitsu LifeBook Tablet PC US $274.00 |
 Dell Inspiron E1505 Core 2 Duo 173GHz US $78.00 |  Lenovo G530 BROKEN FOR PARTS US $58.00 |
 Sony Vaio VGN FE770 Works Great US $107.51 |  Toshiba Satellite L355 S7827 Laptop Notebook US $155.00 |
 Compaq Nc6000 XPP 17G Centrino 1GB RAM DVD 60GB WiFi US $149.00 |  Lenovo ThinkPad W520 Laptop Notebook US $1,200.00 |
 HP Mini Netbook Black 110 3735DX Win 7 Office2010 MINT CONDITION US $229.99 |  Gateway 156 LCD Quad Core 4GB RAM 640GB HDD Laptop Computer w Webcam Black US $549.00 |
 HP G60 440 BROKEN FOR PARTS US $51.65 |  Acer Aspire 4520 Turion 64 X2 17GHz Works Great US $127.50 |
 HP Compaq Laptop NC6400 183GHz Dual Core 2 Duo WIFI VB 1 YEAR WARRANTY US $209.00 |
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Capture Clients with Words That Hook and Graphics That Kick!
Do the marketing pieces you send out lack pizzazz and personality? Are they capturing the clients you want to work with?
As your company's in-house graphics person--perhaps more by default than by intention--you're pressed to be a jack/jill-of-all-trades. You want to do a great job of producing promotional pieces, but you
have little time to learn advanced design and marketing skills.
Your ongoing challenge is learning to do a little more to get a lot better results--quickly and painlessly.
How can you improve them? What Techniques Can You Apply NOW?
Take these 5 design/marketing tips to heart. Using them consistently will save you time in the long run and attract more customers.
#1 Develop a brand identity and stick with it
Branding is an all-encompassing concept that brings together your business's product mix, pricing, ambience, promotions, identity, and much more. From a graphics point of view, it's your logo, stationery, business card, website, and flyers that create a graphic personality. Your descriptive tag line bonds these pieces with added pizzazz. Think about familiar brands like Nike's. You know what it offers instantly when you see the logo (the Nike swoosh) and tag line (Just Do It!). You want that kind of instant recognition for your company.
The results? Your messages get noticed because you've built credibility and recognition into your brand through consistent use of graphic identity techniques.
#2 "Hook" customers with persuasive writing and a "call to action"
Make a habit of doing these two things: Use persuasive words that "hook" their interest, and include a well-defined call to action in every piece. When writing marketing pieces, what can you do to make them more effective? Apply these basics:
- Know who you are writing for and keep their preferences in mind as you write each word.
- Put your message in terms of "you" rather than "I" or "we." People don't care about what "we" offer; they care about how your product or service can make their lives better.
- Make it clear what your readers should do, think, or believe as a result of reading the information
you present.
- State your intention as a command--known as a "call to action." It can be as simple as "Call Today" or "Order It Now."
The results? The whole point is to encourage your prospects to take action! Whether it's to send an email or pick up the phone and call
you, using precision wordsmithing persuades your prospects to take action...now!
#3 Use digital photography and illustrations to add "kick" to your marketing pieces
A ho-hum marketing piece generates few calls. What a waste! Learn the ins and outs of working with digital photography and illustrations -- so much easier with Internet resources galore to choose from.
A few quick tips:
- Place your strongest image in the top half of the page where it will get the best visibility.
- Using one large picture makes a stronger impression than several smaller ones.
- Group several small pictures so they collectively form a single element.
- Juxtapose a small picture with a larger one for contrast.
The results? Photos and illustrations help you add the "eye" appeal that translates into "buy" appeal.
#4 Jazz up your layouts so your most important points stand out
Break up monotonous lines of text with attractive "pull quotes" or "call-outs," which make critical information stand out on the page. To create a pull quote, just copy a provocative or challenging statement from your text and paste it into a different position on the page using large, contrasting type. Add decorative quotation marks, border it with lines, or place it inside a box to jazz it up.
The results? The points of interest you've added draw the reader's eye to the exact point you want them to remember.
#5 Ensure professional results by using the right file formats
You've just created a flyer that will be printed and mailed to your clients. To finish it off, you import a needed graphic from a website and send your file to the printers. Ouch! The resulting graphics looks blotchy and amateur in print. What went wrong? Graphic file formats for the Internet (72 dpi, low-resolution JPG and GIF) and file formats for offset printing (300 dpi, high-resolution TIF and EPS) are totally different animals. In this case, you've used the wrong file format and resolution for your purpose.
The results? Choosing the right file formats gives you a professional-looking document with clear images and the quality you want.
Start using these five easy techniques to add pizzazz and personality to your marketing pieces now, and you will "hook" new clients immediately.
© Karen Saunders 2005
About the Author
Karen Saunders--is the author of the ebook, "Turn Eye Appeal into Buy Appeal: How to easily transform your marketing pieces into dazzling, persuasive sales tools!," available at http://www.BuyAppealMarketing.com. Since founding MacGraphics Services in 1990, Karen has produced thousands of successful marketing projects that have helped small businesses increase sales. Karen has also designed the covers of 18 books that have become best-sellers or won awards, including a Writer's Digest Grand Prize winner for the best self-published book in America.
Karen Saunders, MacGraphics Services
"Where your ideas become distinctive designs"
Toll-Free Phone: 888-796-7300
Website: http://www.BuyAppealMarketing.com
Email: mailto:Karen@macgraphics.net
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You're welcome to "reprint" this article online as long as it remains complete and unaltered (including "About The Author"). When you send it out, please include a mailing to Karen@macgraphics.net.
